Building bridges between cultures

Experiences

Projects of Sontag Consult

  • Preparing the market entry in Russia for a Chinese engineering company (feed milling).
  • Strategy- und sales support in getting into export business for industrial equipment for a German technology company.
  • Problem solving at the build-up of an affiliate company in India for Ziemann Group, a German plant engineering and construction company.
  • Market study for food products in Europe and South America for a Thai food producer.
  • Executing the market entry in Asia for Studio Tecnico Appiani S.r.l., an Italian engineering company specialized in parboiling plants.
  • Building up the sales organization in India and Thailand for a German grain engineering company.
  • Technical support in rice technology for Riceland International Limited, a leading Thai rice miller and exporter.
  • Lectures on rice trade and technology at Kasetsart University, Bangkok.
  • Brand positioning and sales strategies in China for a German machine tool manufacturer.
  • Market entry strategies in China for ELMESS-Thermosystemtechnik GmbH & Co. KG, a German supplier to the oil and gas industry.
  • Preparing the market entry for a European engineering company in the Middle East grain market.
  • Technical support for a German pork breeder in integrating an industrial feed mill.
  • Conducting an expert mission in North Korea for the EU to analyze the food industry and propose interventions.
  • Currently editing a hand book on rice technology for the rice industry.
Management experiences
  • Build-up of an internationally reputed business unit with 80 highly qualified employees world-wide.
    • I have built up a new business unit building rice processing plants world wide. The responsibility included marketing, sales, technology, engineering, erection, start up and research and development for new processes and machines.
  • Build-up of an organization in India from scratch to successful operation and growth.
    • I have built a business unit organization in Bangalore, India, close to the market and with a favorable cost structure. This included structuring the organization, personnel recruitment, training, market penetration, as well as manufacturing of key equipment for the world market.
  • Management of an affiliate company with 140 employees and own fabrication in India.
    • I have managed and restructured for further growth an affiliate company with sales and engineering in India for 10 Business Units and with a factory producing machines for the Indian market.
  • 30 years of international sales, contract negotiations and fulfillment in Asia, Europe and America.
    • Throughout my carrier I have sold processing plants to key accounts world wide and managed an international sales organization.
  • Innovative management of process- and machine developments.
    • Focusing on innovative products with differentiation on the market I have shaped product ranges for the future, from market research to technical detail.
  • Development of new markets and product launches.
    • I have identified and developed new markets, entering with existing products in new geographical regions, for example rice processing equipment into India, China and Latin America; and entering into new industries, like introducing grading and material handling equipment into the sugar industry.
  • Introduction of a marketing process and build-up of the respective organization.
  • Strategies and business plans for a division with 500 Mio. EUR turnover in 5 business units.
    • I have run the mid-term planning process, defining strategies, business- and action plans for 5 business units.
  • Setting up strategies and driving activities for rapid growth in China, including two company acquisitions.
    • In China I have elaborated new growth strategies for 5 business units in regional workshops. I have then driven the implementation of the strategies, including the acquisition of two Chinese companies.

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©2018 Holger Sontag